Genesis was launched as Hyundai's luxury division in 2015. Hyundai is an mainstream affordable brand.
Genesis offers more powerful turbocharged engines than Hyundai models.
Genesis has distinctive upscale styling compared to Hyundai's more mainstream designs.
Genesis interiors feature higher end materials like leather and wood accents versus Hyundai's cloth and plastic.
Genesis offers the latest tech features like finger touch controls, 3D displays, fingerprint authentication.
Genesis touts sportier responsive handling and a smoother ride than Hyundai models.
Genesis establishes Hyundai in the luxury market competing with Mercedes, BMW and Lexus.