Here’s Why the Subaru BRAT Compact Pickup Should Be Revived

In the realm of automotive nostalgia, few vehicles hold the charm and uniqueness of the Subaru BRAT (Bi-drive Recreational All-terrain Transporter).

Originally introduced in the 1970s, this compact pickup captured the hearts of enthusiasts with its distinctive design and go-anywhere spirit. While the original BRAT is a relic of the past, there are compelling reasons why reviving this iconic model could be a stroke of genius.

Nostalgic Appeal

The BRAT has a cult following, with fans who fondly remember its quirky yet endearing design. Reviving the BRAT would tap into this nostalgia, bringing back a piece of automotive history that holds sentimental value for many enthusiasts.

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Compact Pickup Resurgence

The automotive market has seen a resurgence of interest in compact pickup trucks. Reviving the BRAT could position Subaru to capitalize on this trend, offering a unique and compact alternative to larger pickups.

Versatility and Utility

The BRAT’s defining feature was its rear-facing jump seats in the bed—a feature that set it apart from other pickups. This dual-cab design added versatility and allowed the BRAT to serve as both a practical utility vehicle and a recreational machine.

All-Wheel Drive Legacy

Subaru is known for its all-wheel-drive expertise, and the BRAT was no exception. Reviving this model could showcase Subaru’s commitment to off-road capability and adventure-driven vehicles, appealing to a growing market of outdoor enthusiasts.

Modern Safety and Technology

A revived BRAT could incorporate modern safety features and technology, offering a nostalgic design combined with up-to-date amenities. This could make the BRAT appealing to a wider range of buyers who seek both style and substance.

Distinctive Styling

The BRAT’s unique styling, including its rear jump seats and targa top, would make it stand out in a market filled with conventional pickups. Its distinctiveness could be a strong selling point in a world of homogenous designs.

Environmental Considerations

With increasing focus on fuel efficiency and emissions, a compact pickup like the BRAT could address the need for smaller, more efficient vehicles. By leveraging modern engineering and powertrain technologies, Subaru could create a more environmentally friendly version of the BRAT.

Community Building

Reviving the BRAT could foster a sense of community among enthusiasts, creating a platform for customization, events, and shared experiences. Subaru could tap into the enthusiasm of these communities to build brand loyalty.


The Subaru BRAT holds a unique place in automotive history, and its revival could be a strategic move for the brand. By combining nostalgic appeal, modern technology, all-wheel-drive capability, and distinctive styling, a revived BRAT could capture the hearts of both loyal fans and a new generation of enthusiasts.

This compact pickup would not only pay homage to the past but also pave the way for a future of versatile, adventure-ready vehicles.


What is the Subaru BRAT?

The Subaru BRAT is a compact pickup truck introduced in the 1970s that featured rear-facing jump seats in the bed and all-wheel-drive capability.

Why should the Subaru BRAT be revived?

Reviving the BRAT would tap into nostalgia, cater to the compact pickup trend, showcase Subaru’s all-wheel-drive expertise, offer versatility, and stand out with its distinctive styling.

How could a revived BRAT appeal to modern buyers?

A revived BRAT could incorporate modern safety features, technology, and engineering advancements, making it relevant and appealing to a wide range of buyers.

What impact could a revived BRAT have on the environment?

A modernized BRAT could address environmental concerns by offering a smaller, more fuel-efficient pickup option.

How could reviving the BRAT build a sense of community?

A revived BRAT could foster a community of enthusiasts who share experiences, customization ideas, and events, contributing to brand loyalty.